Tiger Woods Launches New Brand for His Off-Course Ventures

Tiger Woods may be one of the most decorated golfers of all time, with 14 Major championship wins to his name, but that hasn’t stopped him from pursuing other ventures off the green.

Earlier this month, the 40-year-old golfer made two surprise announcements. Despite his highly anticipated plans to return to the sport at the Safeway Open after a 14-month absence while recovering from back surgery, Woods withdrew from the tournament at the last minute.

Not long after, however, he also surprised fans in a more positive way with the unveiling of his new company, TGR. The new firm will be a conglomerate of his many smaller enterprises: his golf course design firm; his PGA Tour organizing company; his Florida restaurant, The Woods; and his flagship charity, the Tiger Woods Foundation.

“I’ve spent nearly two years developing TGR with my team. And this is what we are about: the pursuit of excellence beyond all limits,” Woods said in a statement on his website. “I approach everything I do with a mindset to be the absolute best. The method I follow to get there is inspired by precision, with the end goal of elevating standards and the status quo. And I’m always striving for the kind of mastery that naturally results from focus and a willingness to keep learning.”

The new brand will seek new venture opportunities while also consolidating Woods’s current endeavors. More than 500,000 businesses start every month, and TGR is intended to push a sustainable brand growth for Woods that is about more than just his winning record.

Along with more golf course design plans underway in countries throughout the world, TGR might one day expand into golf equipment itself. When Woods’s longtime sponsor, Nike, announced it would discontinue its line of golf equipment, it left an obvious gap in the market where a well-placed name could make a lasting statement.

The new plans don’t necessarily mean that Woods is retiring his clubs forever, though. Despite the no-show at Safeway, Woods is still training his way back onto the green.

“As I work toward returning to the sport I love,” he said, “I’m also taking the next step in what I like to call Chapter 2: my evolution as a competitor off the course.”

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